‘Priceless’ to hit theatres October 14

LOS ANGELES—Roadside Attractions has acquired U.S. distribution rights to the Smallbone brothers’ Priceless. From the creative minds behind the two-time GRAMMY Award-winning band, for King & Country, Priceless stars Joel Smallbone (for KING & COUNTRY), Bianca Santos (The Duff), Amber Midthunder (Longmire) with Jim Parrack (Suicide Squad, True Blood) and David Koechner (Anchorman, The Goldbergs). Priceless is the first film from the Smallbone Brothers. Ben Smallbone directs from the script by Chris Dowling and Tyler Poelle. The film was produced by Steve Barnett (300). David Smallbone and Luke Smallbone serve as executive producers, and Jacob “Cubbie” Fink is a co-producer. Roadside will release the film in theatres nationwide on October 14, 2016.

Inspired by true events, Priceless is the powerful drama/thriller about James Stevens who at one time was a good man with a great life—but this has drastically changed. After the tragic death of his wife and losing custody of his little girl, James now finds himself at the darkest crossroad of his life. Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a one-time trip cross country for cash—no questions asked. But when he discovers what he is delivering, he is faced with a life-changing choice. Can love, strength, and faith redefine his past and change the course of his future? This unlikely hero must risk it all, confront the forces that oppose him, and ultimately discover the life he was meant to live.

The film is a natural extension for the Smallbone Brothers brand. “Part of the DNA of for King & Ccountry is this idea of respect and honor in relationships and women being priceless,” Joel Smallbone says. “What we’ve found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well. And we are fortunate to have our family on board for this journey – our brother Ben directed the film while our father David and brother Luke produced.”

Roadside Attractions’ Howard Cohen said: “Priceless is a film that will push those emotional buttons which can engage and transform. We’re thrilled to work with the Smallbone Brothers on their feature film debut and look forward to bringing this powerful story to the big screen for audiences to enjoy from coast to coast.”

Producer Steve Barnett adds, “Ben and Joel are incredibly talented artists. The brothers have done a masterful job of delivering a film that is not only compelling and entertaining, but also important. I expect that we will be seeing more films like Priceless from them in the years to come.”

for KING & COUNTRY’s “Priceless” single has quickly risen since its debut and currently is #1 on both the Billboard and CHR charts. Following a headline stent on the arena-filled Winter Jam Tour Spectacular and a summer of packed festival dates, this fall, the band embarks on Priceless The Tour [Fall2016],“ their largest headline tour to date.

For more information, please visit the film’s website at www.PricelessTheMovie.com.