Understanding Your Target Market |
 One difference between promoting Christian and secular concerts is that you’re targeting a smaller subsection of the population within an already narrow market area. You’re not just trying to reach Christians, but those who like a particular genre and, specifically, the artists that you’ll have at your concert.

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After you define your target market, figure out which artist or artists will be featured at your concert. Sometimes artists are packaged together on a tour; sometimes you can choose each artist on a program. No matter which artists you choose, tell each artist’s booking agent who else will be on the program to make sure it’s okay. Then you have to decide the order in which the artists will appear at the event.

When you choose an artist, it’s important not to choose an artist based on which artists or styles you personally like. Choose an artist based on how many people they can actually draw to the event. Crowd size may not be your only goal, but since it’s a Christian concert and you might be looking for a certain worship style, you must still be realistic in estimating attendance. Your budget comes from that estimate.

The Hardest Part of the Process | The hard part is determining which of the artists you want to feature are available in the time frame you want to hold the event. Your goal is to connect the following:
The right artist(s)
The right venue
The right time frame (avoid competing events in the marketplace)

You can’t just choose any combination of artist, venue, and event date, and expect to have a successful concert. The word “right” implies several criteria. For example, a venue at a great price that’s too small for the number of people you expect to attend isn’t the right venue. An artist whose music fits the genre you’re looking for, but whose price is a bit steep isn’t the right artist.

Resist the urge to settle for anything that’s not quite right. It will take prayer, patience, and persistence to get everything right, but in the end it’s worth it. Not only will your event be a success, but your ministry will survive to hold another!

CLICK “3” FOR CHOOSING ARTISTS & A VENUE

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