Is It Concert Promotion Time Yet? | I know what you’re thinking: more than halfway into the article and we’re just now getting to the promotion part? Yep. Here’s the thing: laying the foundation that I’ve just shared with you is absolutely critical. Without it, the rest of what you do is likely not going to work.

Once you’ve got that foundation in place, you should gather all your advertising ideas and come up with a plan to reach as many people as possible for as cheap as possible.

This means cutting co-promotion deals with everyone you can and getting some sponsors on board. It isn’t just about buying advertising; it’s about creating buzz around your event using any means possible. Here are some ideas to help you get started:
Pick a good Christian radio station in the area and tell them they can be a presenting sponsor for a great advertising deal.
Create a video promoting the concert and play it at churches in the area.
Pass out fliers at other events leading up to your concert.
Produce and send out email campaigns.
Use social media marketing.
Hold contests.
Get local Christian-owned businesses involved.

Never stop brainstorming ways to promote, promote, and promote some more!

As you promote, keep these two tips in mind:
1. Never, never, never let a ticket outlet run out of tickets—online ticketing will prevent this dilemma. A rumor that the event is sold out will kill your concert!
2. Never simply hope that ticket sales will improve at the last minute, and don’t wait until the last minute to implement a new marketing strategy. Give people a reason to buy and buy early.

It’s easier to keep ticket outlets stocked than it is to avoid last-minute marketing, so let’s talk more about getting people to buy early.

CLICK “6” FOR THE PSYCHOLOGY OF SELLING

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