How to Plan and Promote a Christian Concert

Finally, it’s show time! | Once you’ve worn yourself out with all the promotional work, it gets harder.

The artist has likely given you a document (called a “rider”) indicating all the things they need done at the concert. Pay attention to detail here. This helps ensure your preparation for the day goes as planned and the show itself is flawless—or as close to flawless as can be expected.

The doors should open on time, all the volunteers should be in place, the temperature of the room should be right, the box office should have its signage up, and the attendees should be greeted professionally.

If everything goes well, you’ll breathe a sigh of relief when the last volunteer has left for home, the lights are turned off, and the venue’s doors are finally locked behind you. And if everything goes really well, you’ll hop out of bed bright and early the next morning to start planning your next concert.

About the author | Gary Bradshaw owns AttendStar, an event ticketing and promotion company based in Nashville. He has promoted hundreds of concerts since 1980. Contact him with your comments and questions about concert planning and promotion at Attendstar.com.