CDs and booklets were printed and assembled, then shipped to us. The album was also submitted to digital distributors (iTunes, Amazon, Google Play, etc.).
COST OF MANUFACTURING/DISTRIBUTION EXPENSES = $8,570

Kickstarter rewards needed to be sent to backers in bubble mailers or boxes. Additional rewards needed to be designed as well. Plane tickets, rental car, hotels were purchased for two Kickstarter reward concerts.
COST OF KICKSTARTER REWARDS FULFILLMENT = $8,600

Promotion for the album included the creation of four lyric videos, the purchase of stock footage, video editing, location fees, website placements, publicist, more Facebook ads, and radio promotion.
COST OF PROMOTION EXPENSES SO FAR = $11,550

TOTAL EXPENSES FOR UNTO US = $84,120

If you’re keeping score, this leaves a deficit of $16,805 of additional expenses which we paid from our own pocket.

Keep in mind, Dave and I spent hours songwriting and discussing which popular Christmas songs should go on the record. We met with our producers to discuss how the project should eventually sound. I haven’t factored any of our time off the road making the album, or the cost of childcare into these calculations.

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