IT’S STILL WORTH IT
I didn’t make this tally to make anyone feel sorry for me. I get to make music for a living, and I love it! I just want to show whoever reads this post that making a professional-sounding record is a VERY EXPENSIVE endeavor. As digital streaming makes listening to music INCREASINGLY LESS EXPENSIVE for the listener, independent artists like me are depending on our fans more than ever.

This career is something I’m called to. It’s fulfilling, hard, rewarding and scary sometimes, but I can’t see myself doing anything else right now. Unto Us was a labor of love. I’m so proud of the musical moments we created in the studio, and I love imagining thousands of families creating Christmas memories with my music as a soundtrack.

My hope in breaking these figures down is that it provides a small window into the creation of the music we often take for granted. Buying a digital album for $10 is the equivalent of streaming one song over 2,000 times (over 116 hours of listening!).

On behalf of all artists, especially those of us who are independent, we hope you will choose to invest in music you believe in.
*jj and dave heller