Culver City, CA/Scottsdale, AZ (November 12, 2020)
AFFIRM Entertainment, Inc., a subsidiary of Sony Pictures Entertainment, has announced it has entered into an agreement to acquire faith and family entertainment streaming service, Pure Flix. Upon completion of the transaction, which is pending regulatory and other approvals, AFFIRM Entertainment, Inc. will own 100% of the Pure Flix SVOD service, which provides inspirational movies and TV series to subscribers in the U.S. and Canada.

Following closing, Pure Flix CEO and founding partner Michael Scott will join AFFIRM Entertainment, Inc. and continue to oversee the day-to-day management of the service. Chief Content Officer and founding partner David A. R. White will also join AFFIRM Entertainment and serve as the Head of Outreach and Special Projects of the service. They will work closely with AFFIRM Films and Television in the development and production of future programming for the service.

Pure Flix is a highly complementary business to AFFIRM Films, which has a best-in-class reputation as a producer, distributor and marketer of faith-based films, and the recently launched AFFIRM Television which expands production expertise into the TV market.

“Pure Flix is a natural fit with our AFFIRM brand, which is known for its high quality, uplifting, inspirational content,” said Keith Le Goy, President, Networks and Distribution, Sony Pictures Entertainment. “We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day. Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”

“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” said Michael Scott, CEO of Pure Flix. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with AFFIRM Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”

About AFFIRM Entertainment, Inc.:
AFFIRM Entertainment, Inc. is a subsidiary of Sony Pictures Entertainment which also owns AFFIRM Films and the recently launched AFFIRM Television. AFFIRM Films, launched in 2007, is an industry leader in faith-based/inspirational film with worldwide box office of over $580 million including such hits as SOUL SURFER, WAR ROOM, RISEN, HEAVEN IS FOR REAL, MIRACLES FROM HEAVEN, and most recently A BEAUTIFUL DAY IN THE NEIGHBORHOOD in partnership with TriStar Pictures. AFFIRM produces, acquires and markets content that inspires, uplifts and entertains audiences around the world focusing on family, faith, and inspirational film and television series content. Sony Pictures Entertainment is a subsidiary of Tokyo-based Sony Corporation.

About Pure Flix:
Pure Flix streaming video on demand was originally created by Pure Flix Entertainment LLC, a leader in faith and family entertainment around the world. Michael Scott, CEO and David A.R. White, Chief Content Officer, have directed Pure Flix to become a trusted and respected SVOD service with thousands of movies, originals, TV shows and more emphasizing faith, family and fun. Founded in 2005, Pure Flix became a leader in faith and family entertainment with box office successes that include the GOD’S NOT DEAD franchise, THE CASE FOR CHRIST, and DO YOU BELIEVE?.

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